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Thursday, February 25 • 2:30pm - 3:30pm
The Science of Behaviour, Data & Creativity

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When developing a new employer brand strategy, most HR and communications professionals will turn to data to understand their audience. For Tonic, integrating behavioural science into their strategic approach allows for more effective employer brands. By understanding how a target audience really thinks about and acts toward a business, an employer brand can contribute to a more positive corporate reputation. In this session, we'll discuss the ways in which behavioural science can be used to craft a stronger employer brand.

3 Main Outcomes
  1. A view on data that really allows you to understand what people want to know
  2. How to read and use the signals
  3. Practical examples from the cutting edge

avatar for Tom Chesterton

Tom Chesterton

CEO, Tonic
avatar for Mark Horley

Mark Horley

CCO & Founder, Tonic
avatar for Marcus Body

Marcus Body

Head of Brand and Insight, Tonic
avatar for Stephanie Smith

Stephanie Smith

Head of Social, Tonic

Thursday February 25, 2021 2:30pm - 3:30pm GMT
Indigo Workshop Room